Shop Penn

Shop Penn Retail District is pleased to announce that Insomnia Cookies will open its newest location at 3730 Spruce Street this summer. The beloved late-night bakery, which began as a dorm room startup at the University of Pennsylvania in 2003, is expanding at the birthplace of its first batch with this strategic new location.

The new Spruce Street bakery will offer in-store, pickup, and delivery options for customers to experience the company’s signature warm, delicious cookies. From the Classic Chocolate Chunk cookie to favorites like Snickerdoodle and Confetti Deluxe, delicious Cookies IN Ice Cream flavors, decadent brookies, brownies, and blondies, a full slate of vegan options, and a frequently-rotating limited-edition menu, the brand’s offerings satisfy every sweet tooth – warm or cold. With delivery available late into the night, the bakery will cater to students, faculty, staff, healthcare workers, and neighborhood residents seeking sweet treats, no matter the time of day.

“We're thrilled to have Insomnia Cookies expand their business with the opening of this new bake shop on the campus where it all began," said Ed Datz, Penn’s Executive Director of Real Estate. “This full-circle moment celebrates the entrepreneurial spirit that’s representative of Penn's culture. Insomnia Cookies exemplifies the innovation and determination we strive to nurture in our community."

Seth Berkowitz, founder and CEO of Insomnia Cookies, expressed his excitement for the new shop stating: "Opening a location on Spruce Street feels like coming home. To have a bakery in the Shop Penn Retail District, just steps away from where Insomnia Cookies was born, is incredibly meaningful for our brand and our team of Insomniacs." 

What started as a late-night experiment baking and delivering cookies quickly gained popularity across campus and led to the creation of Insomnia Cookies in 2003. The company has since grown from its humble beginnings into a global brand with more than 300 locations across the United States, Canada and the UK. Despite this tremendous growth, Insomnia Cookies has maintained its commitment to quality ingredients and its signature warm, delicious cookies delivered when customers want them most.

Construction is currently underway, with the store planning to open its doors and its ovens at the new bakery this summer. A grand opening celebration with special promotions, giveaways, and more will be announced closer to the opening date.

For more information about Insomnia Cookies at Shop Penn, visit www.shopsatpenn.com or www.insomniacookies.com.

MSC Retail represented the University of Pennsylvania in the transaction.

About Insomnia Cookies
Insomnia Cookies is a rapidly expanding late-night bakery concept headquartered in Philadelphia, PA. Founded in a University of Pennsylvania dorm room by then-student Seth Berkowitz, Insomnia Cookies has been feeding the insatiable hunger of loyal Insomniacs since 2003. Today, with more than 300 locations nationwide, Insomnia Cookies offers a wide variety of delicious cookies, ice cream, and other sweet treats in-store, for local delivery, and nationwide shipping. Details about Insomnia’s menu, delivery, and nationwide shipping options can be found here (late-night delivery until 1 a.m. or later). To place an order or learn more about Insomnia Cookies, visit www.InsomniaCookies.com. Keep up-to-date on the latest cookie news and grand opening deals by following Insomnia Cookies on Instagram, Facebook, and TikTok. 

About SHOP PENN Retail District
Penn’s retail district offers an inspired, contemporary shopping and dining experience, open to all. Spanning ten city blocks from 30th to 40th Streets and across Spruce, Walnut, and Chestnut Streets, the district features more than 65 curated shopping, dining, and entertainment outlets immersed in the region’s most beautiful and historic university campus. The diverse collection of retail offerings—including national brands and independent shops—provides the highest quality options at every price point for the Penn community, surrounding neighborhoods, and beyond. Visit the SHOP PENN website for a full listing of retailers.